About Us

WPP's global retail practice, The Store, created the Shopper Marketing Store.

The practice of shopper marketing has become so complex and important for clients that we realized no single agency could meet the client's needs and a customized consortium of best-in-class resources across agencies was needed.

So we created the Shopper Marketing Store, a tool to harness world-class agencies and experts across multiple shopper marketing disciplines. Working under one leader and one financial structure, the Shopper Marketing Store provides a central outlet to meet your shopper marketing needs. You might need something more focused than a multi-disciplinary campaign. No problem. Find just what you need.

It's easy to get started with the Shopper Marketing Store:

  • Select the world region (or regions) where you need solutions.
  • Then choose the shopper marketing disciplines you need help with.

From there, we'll show you the agencies that fit your requirements. Pick from the list or submit a request and we'll contact them for you. We can even assemble a team of agencies to meet your unique needs.

Need digital shopper marketing, shopper insights, and category/aisle leadership in multiple countries? We have the best minds in each discipline and can put them together to create an all-star team focused on your campaign.

The 5 Best Reasons to Get Started with WPP

  1. Better Talent
    You're getting the best. Our global reach grants access to top experts in every discipline of shopper marketing.
  2. More Resources
    WPP covers all aspects of shopper marketing with 25+ shopper marketing agencies in more than 400 offices across 98 countries.
  3. Tight Coordination
    A single Team Leader aligns WPP's agencies and experts around your specific plans.
  4. True Efficiency
    Get the best thinking and work without having to manage every relationship separately. With WPP, you're working with one agency and one bottom line.
  5. One Agenda
    WPP's structure promotes collaboration and rewards shared success. Everyone is 100% focused on your goals.

WPP's Shopper Marketing Store is part of WPP's The Store, a global retail practice. It is the world’s only one stop shop for the best WPP agencies in the field of Shopper Marketing.