WPP Shopper Marketing Experts

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In order for a brand’s category leadership to keep hold, the brand must connect with the shopper. Marrying key attributes from both the brand’s target consumer and the customer’s shopper is the foundation for actionable and relevant communication which will give the consumer a reason to pause, consider and ultimately select.

Nicole Bowlin Nicole Bowlin Account Director Wunderman3
Disciplines
  • Shopper Insights
  • Retail Customer Insights
  • Category/Aisle Leadership
  • Path to Purchase Planning
  • In-Store Communications
  • Packaging
  • Experiential / Sampling
  • Merchandising & Mix

It’s exciting to be in the midst of such fundamental change within retail. We’ve got new retail formats, platforms and tools. The opportunities are endless. What we want to drive are human interactions and brand relationships, retail marketing based on shopper insights and emotive communication. Move their hearts and you’ll move their minds.

Ian Gourley Ian Gourley Group Creative Director Barrows
Disciplines
  • Shopper Insights
  • Retail Customer Insights
  • Category/Aisle Leadership
  • Path to Purchase Planning
  • In-Store Communications
  • Packaging
  • Digital Shopper Marketing
  • Retail Store Design

Reviews find that the chance of an acquisition increasing shareholder value is no better than a flip of the coin. A solid brand architecture plan can greatly improve these odds. The better defined the brand architecture strategy, the more likely a company will be to keep brand top of mind during the deal, value an acquisition appropriately.

Martin Bishop Martin Bishop Director Brand Strategy, San Francisco Landor
Disciplines
  • Shopper Insights

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Tara Prabhakar Tara Prabhakar Regional head of Retail & Shopper, Asia Pacific TNS
Disciplines
  • Shopper Insights
  • Path to Purchase Planning

Successful brands don´t wait for the customer to come to them. They reach out and touch their lives, engage them where it matters most and create memorable experiences; always remaining of value and adding utility.

German Yunes German Yunes CEO, Latin America Geometry Global
Disciplines
  • Shopper Insights
  • Retail Customer Insights
  • Category/Aisle Leadership
  • Path to Purchase Planning
  • ROI & Analytics

Sure, you’ve got to ensure your product is inherently different in a way people care about before you go to market. But these days it’s only the starting point. No matter how different or interesting or beneficial your product may be in terms of its functionality, this is no longer good enough to get it on the leader board.

Allen Adamson Allen Adamson Managing Director Landor
Disciplines
  • Shopper Insights
  • Category/Aisle Leadership
  • In-Store Communications
  • Packaging

Ranked highly amongst the most salient brand comms channels, the shopper marketing experience engages retail customers and consumers on a 24/7 ‘on air’ journey. We apply a rich mix of media to attract consumers to store (3 miles +), engage in store, through tactical POS (30 feet) and convert to purchase with compelling packaging design (3 feet).

Dave Brown Dave Brown Worldwide Development Director, Consumer Branding The Brand Union
Disciplines
  • In-Store Communications
  • Packaging
  • Retail Store Design

Shopper marketing used to begin the moment a consumer stepped into a local store, but today's digital shopper requires Everywhere Shopper Marketing – connecting stores with consumers wherever they may be, whether that be through mobile, social commerce or other emerging technologies.

Dave Knox Dave Knox CMO Rockfish
Disciplines
  • Digital Shopper Marketing

The digital shopper is about utility and immediacy and for the agency creating solutions for them it is about accountability and willingness to experiment and be wrong. We must be partners with shoppers, listen to their feedback and build things that are social media worthy to begin with, and provide solutions that you want yourself.

Adam Roe Adam Roe CEO Lunchbox
Disciplines
  • Digital Shopper Marketing

In a world where virtually every product category is suffering from brand proliferation and time-pressured shoppers are being enticed by ever more sophisticated retail offerings, effective design has to do more. It must work for the benefit of the shopper as well as the retailer and brand owner. It has to sell actively.

Jonathan Dodd Jonathan Dodd Global Chief Strategy Officer Geometry Global
Disciplines
  • Shopper Insights
  • Retail Customer Insights
  • Path to Purchase Planning
  • ROI & Analytics
  • Digital Shopper Marketing
  • Retail Store Design

Data in a vacuum is like a duck riding a bicycle. Fascinating to look at, but creating more questions than answers. Getting to simple human truth means pulling on all available threads of information in order to tell a story that provides contextualized thinking around the what, where, why, how and who of consumer action.

Simon Tiffen Simon Tiffen Senior Strategist Wunderman3
Disciplines
  • Shopper Insights
  • Retail Customer Insights
  • Path to Purchase Planning
  • ROI & Analytics

Downloading is the New Clipping. Expect even more people to embrace digital couponing as a way of life as stores expand programs to allow consumers to more easily download and take advantage of offers on smart phones.

Pete Rose Pete Rose Senior Vice President The Futures Company
Disciplines
  • Shopper Insights
  • Category/Aisle Leadership

There is no dark magic to shopper insights. But many brands today spend millions at the point of purchase without first understanding the needs, motivations and behavior of their shoppers. Technology will revolutionize the way brands and retailers communicate with shoppers, which will only increase the need for a proper understanding of shoppers.

Barry Lemmon Barry Lemmon Global Head of Retail & Shopper TNS
Disciplines
  • Shopper Insights
  • Path to Purchase Planning

Through technology, the amount of shopper and sales data available has increased exponentially, yet manufacturers and retailers still struggle to truly connect with their shoppers in-store. Regardless of the data source, for shopper insights to be meaningful, we must turn data into knowledge, and knowledge into action on the shop floor.”

Lee Smith Lee Smith Global Director, Retail & Shopper TNS
Disciplines
  • Shopper Insights
  • Path to Purchase Planning

Modern consumers are shopping experts who spend mere seconds making purchase decisions. Especially in supermarkets, packaging must work hard to tempt shoppers into trying new products .

Wendy Hunt Wendy Hunt Client Director Landor
Disciplines
  • Shopper Insights
  • Category/Aisle Leadership
  • In-Store Communications

At FITCH we approach shopper marketing as a vital component in the wider shopping journey from initial engagement between a customer and a brand, product or service through to purchase and beyond. The role of shopper marketing is one that needs to continue to evolve against a backdrop of exciting and meaningful changes in customer behavior.

Eric Daniel Eric Daniel Creative Director, North America FITCH
Disciplines
  • Shopper Insights
  • Retail Customer Insights
  • Category/Aisle Leadership
  • Path to Purchase Planning
  • In-Store Communications
  • Packaging
  • Retail Store Design
  • Merchandising & Mix

Never forget that Shopper Marketing is ultimately a creative discipline, not cold consultancy. No data or insight can be leveraged without a brilliant idea, delivered by people who really know their media space.

Rob Sellers Rob Sellers Director dialogue
Disciplines
  • Shopper Insights
  • Path to Purchase Planning
  • In-Store Communications
  • Digital Shopper Marketing
  • Experiential / Sampling

Experiential Marketing can be a powerful tool both in and around the retail shopping experience. With clutter at an all-time high, people now distracted at every moment-by phone calls/texting, on Facebook, etc.- the experience must be engaging/relevant to the audience. If you don’t enhance their experience, add value, they will not take notice.

Jim Rappel Jim Rappel SVP, Group Account Director Wunderman3
Disciplines
  • Experiential / Sampling
  • Merchandising & Mix

It’s no surprise that shopper marketing is a complex game with often competing stakeholders, but too many in-store initiatives fail because they’re simply not remarkable – they don’t move the needle because they aren’t demonstrably better for shoppers.

Stephen Jay Stephen Jay Managing Director, North America FITCH
Disciplines
  • Shopper Insights
  • Retail Customer Insights
  • Category/Aisle Leadership
  • Path to Purchase Planning
  • In-Store Communications
  • Retail Store Design
  • Merchandising & Mix

The point of purchase is the most valuable partner to brands. In the same way that brands are nurtured and loved, so too should the point of purchase. At the final juncture, where brands and shoppers meet, great execution truly matters.

Sean Leas Sean Leas Director – New Business Development Smollan
Disciplines
  • Shopper Insights
  • Retail Customer Insights
  • Category/Aisle Leadership
  • Path to Purchase Planning
  • In-Store Communications
  • ROI & Analytics
  • CRM
  • Experiential / Sampling
  • Merchandising & Mix

It is a new landscape and a dynamic marketplace with opportunity abound. Brands and retailers who modify their promotional strategies and align their budgets to include emerging technologies and mediums will stay ahead of the game. Those organizations that stand by and idly look on will be left to play catch-up in later years.

Wade Allen Wade Allen President, Coupon Factory Rockfish
Disciplines
  • ROI & Analytics
  • CRM

We have entered a new era of more considered consumption and shopping behavior. Shoppers are now more savvy and sophisticated than ever before. This shift was accelerated by the response to the economic crisis and continues to be facilitated by advances in media and technology.

Lloyd Burdett Lloyd Burdett Head of Consulting The Futures Company
Disciplines
  • Shopper Insights
  • Category/Aisle Leadership

The retro movement is driven, in part, by consumer-goods companies feeling pressure from retailers' private-label products, which are generally less expensive. Brands are saying, ‘wait a minute, we invented that category,’ so they are now reminding consumers which brand came first.

Steve McGowan Steve McGowan Executive Creative Director Landor
Disciplines
  • Category/Aisle Leadership
  • Packaging
  • Retail Store Design

Walmart's efforts to "rollback" Project Impact aren't registering with shoppers. Attempts to decrease shoppers' reasons to go elsewhere (by bringing back SKUs) and stronger, more consistent value messaging are not producing the desired outcomes.

Mary Brett Whitfield Mary Brett Whitfield Senior Vice President, Kantar Retail Kantar Retail
Disciplines
  • Shopper Insights
  • Retail Customer Insights
  • Category/Aisle Leadership
  • Path to Purchase Planning
  • ROI & Analytics
  • Digital Shopper Marketing
  • Merchandising & Mix

We believe that brands influence people and people influence brands. POSSIBLE has their finger on the pulse of emerging technologies and how they should be used at-shelf and out-of-home to make the shopper marketing experience meaningful and highly participatory."

Marc Connor Marc Connor Chief Marketing Strategist POSSIBLE
Disciplines
  • Shopper Insights
  • Retail Customer Insights
  • Path to Purchase Planning
  • In-Store Communications
  • ROI & Analytics
  • CRM
  • Digital Shopper Marketing

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James Sorensen James Sorensen Senior Vice President, Retail & Shopper TNS
Disciplines
  • Shopper Insights
  • Path to Purchase Planning

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Pat McCan Pat McCan Global Director, Retail & Shopper TNS
Disciplines
  • Shopper Insights
  • Path to Purchase Planning

Men are living alone longer, shopping more — and for a wider variety of items. Smart marketers are realizing this and know that they will not become the biggest and the best unless they win with men.

Ken Featherston Ken Featherston EVP, Planning & Strategy Geometry Global
Disciplines
  • Path to Purchase Planning

I am passionate about the need for creating "end to end" marketing programs for brands. I am energized by clients who take a more integrated view of their consumer, shopper and retailer growth strategies and who are focused on using this view of the world as a foundation to drive marketing communication planning.

Carl Preller Carl Preller Chief Performance Officer Geometry Global
Disciplines
  • Shopper Insights
  • Retail Customer Insights
  • Category/Aisle Leadership
  • Path to Purchase Planning
  • In-Store Communications
  • ROI & Analytics
  • Digital Shopper Marketing
  • Retail Store Design

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Ivan Browne Ivan Browne Head of Retail & Shopper TNS UK TNS
Disciplines
  • Shopper Insights
  • Path to Purchase Planning

As traditional brand loyalty swings increasingly over to the retailer and the role of the manufacturer brand in the category mix is beginning to change, brand owners are only just beginning to realise what retailers have known for years. Supermarket shoppers don’t buy brands so much anymore. They buy solutions.

Phil White Phil White SVP, Strategy & Planning Geometry Global
Disciplines
  • Path to Purchase Planning
  • In-Store Communications
  • ROI & Analytics
  • CRM
  • Digital Shopper Marketing

Shopper marketing is now a highly-participatory experience that's driven by the consumer. Brands must blend creativity & technology to influence pre-trip planning, win the shopping list, and to deliver personalized shopping experiences that drive purchase as consumers make product selections across multiple platforms and locations."

Brian LeCount Brian LeCount Director of Strategy POSSIBLE
Disciplines
  • Shopper Insights
  • Retail Customer Insights
  • Path to Purchase Planning
  • In-Store Communications
  • ROI & Analytics
  • CRM
  • Digital Shopper Marketing

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Siemon Scamell-Katz Siemon Scamell-Katz Global Consulting Director, Retail & Shopper TNS
Disciplines
  • Shopper Insights
  • Path to Purchase Planning

Shopper marketing has never been more complex. Factoring for both bricks and clicks in an era where consumers are in control leave marketers with more questions than answers. At Rockfish we marry digital diagnostic tools with traditional shopper marketing methods to deliver customer journeys that matter.

Dawn Maire Dawn Maire Chief Strategy Officer, Rockfish Rockfish
Disciplines
  • Shopper Insights
  • Retail Customer Insights
  • Category/Aisle Leadership
  • Path to Purchase Planning
  • ROI & Analytics
  • CRM
  • Digital Shopper Marketing

The shopper buys things. Purchase is all important in a world where we have less disposable income and more choice than ever before. Our job is to ensure that our clients’ brands are the ones that are purchased.

Sarah Green Sarah Green Managing Director dialogue
Disciplines
  • Shopper Insights
  • Retail Customer Insights
  • Category/Aisle Leadership
  • Path to Purchase Planning
  • In-Store Communications
  • ROI & Analytics
  • Packaging
  • Digital Shopper Marketing
  • Retail Store Design
  • Experiential / Sampling
  • Merchandising & Mix

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Dan Boehm Dan Boehm Regional head of Retail & Shopper, North America TNS
Disciplines
  • Shopper Insights
  • Path to Purchase Planning

Sci-fi writer William Gibson said, 'The future is already here, it's just not very evenly distributed.' At FITCH our retail insights are based on direct observation and systematic analysis through our global network. By monitoring the latest retail innovations and tracking consumer behavior, we identify trends that are both robust and actionable.

Aaron Shields Aaron Shields Strategy Director FITCH
Disciplines
  • Shopper Insights
  • Retail Customer Insights
  • Category/Aisle Leadership
  • Path to Purchase Planning
  • In-Store Communications
  • Retail Store Design
  • Merchandising & Mix

It’s like cooking a recipe. But it’s not enough just to pick the ingredients or know the proportions of each. It takes judgment, using equal parts art and science. Two different people, making the exact same recipe, can end up with wildly different results—soufflé or scrambled eggs.

Eric Pakurar Eric Pakurar Chief Strategy Officer, North America Geometry Global
Disciplines
  • Shopper Insights
  • Path to Purchase Planning
  • Digital Shopper Marketing

As a former Walmart buyer across multiple departments I have seen the shoppers need for clear communication that helps them make an educated purchase decision. Concise messaging that actually provides value to the shopper is key to moving from purchase consideration to actual purchase.

Eleanor Pirtle Eleanor Pirtle Director, Partner Strategy Lunchbox
Disciplines
  • In-Store Communications

Share of Wallet is aimed at increasing the size of a shopper’s basket on a both in a single trip and over time. In order to do this, clients ask: What formats need to be developed to capture more shopping occasions? How can online and offline be balanced? And what insights are required to be successful?

Bryan Gildenberg Bryan Gildenberg Chief Knowledge Officer, Kantar Retail Kantar Retail
Disciplines
  • Shopper Insights
  • Retail Customer Insights
  • Category/Aisle Leadership
  • Path to Purchase Planning
  • ROI & Analytics
  • Digital Shopper Marketing
  • Merchandising & Mix

S2B’s expertise lies in the strategic planning, buying, and measurement of shopper media. Under Kinetic’s umbrella, we leverage proprietary planning tools to gain strategic insights on how to reach targeted consumers in the ‘shopper mindset’ at all points throughout their shopping journey.

Ann McGrath Ann McGrath Group Director Shopper2Buyer
Disciplines
  • Shopper Insights
  • Path to Purchase Planning

FITCH is constantly exploring the dynamics of shopper wants and needs. We seek to understand how theses needs, as well as the shopper mind states of dreaming, exploring and locating, influence consumer experiences.

Ian Belhouse Ian Belhouse Managing Director, Southeast Asia FITCH
Disciplines
  • Shopper Insights
  • Retail Customer Insights
  • Category/Aisle Leadership
  • Path to Purchase Planning
  • In-Store Communications
  • Retail Store Design
  • Merchandising & Mix

Social purpose as a business value is here to stay, and in 2011 we can expect even more companies to acknowledge its importance. Brands will work to identify the ways they can help society. Success in the marketplace will require that companies be sustainable, committed, and authentic.

Scott Osman Scott Osman Global Director, Corporate Social Responsibility Landor
Disciplines
  • Shopper Insights

Shoppers today have endless availability of choice. Not just in what they buy but also where they buy it, this has moved the power balance to rest with the shopper. Creating emotionally engaging experiences which deliver utility and value, through the point of purchase is the future engine of brand growth.

Steve Harding Steve Harding Global CEO Geometry Global
Disciplines
  • Path to Purchase Planning

There has never been a time in business history when an understanding of psychology and delivering on an understanding of people’s desires, attitudes, and behavior has been more important to marketing success. It is not about being soothsayers, but about mixing the art and emotion of human nature with the science that drives results.

Rob Scalea Rob Scalea CEO North America The Brand Union
Disciplines
  • Shopper Insights
  • In-Store Communications
  • Packaging
  • Retail Store Design

Experiential marketing has earned its place as a vital thread of the marketing mix with the power to change consumer behavior. We must reach more people, spend more time with them, get them to buy quicker, buy more often, spend less and get more. We must communicate on and offline, convert interactions to transactions and create lifetime ROI.

Debbie Kaplan Debbie Kaplan EVP, Experiential Marketing Geometry Global
Disciplines
  • Path to Purchase Planning
  • ROI & Analytics
  • Experiential / Sampling

The customer is a consumer as well – yours. Unfortunately, it’s easy to focus on standard “get the display” or “sell it in to sales” tactics without remembering that there’s a human being on the other end of that pitch that’s as interested in ideas as the next guy.

Geo Stewart Geo Stewart VP, Creative Director Wunderman3
Disciplines
  • Shopper Insights
  • Retail Customer Insights
  • In-Store Communications
  • Merchandising & Mix

Consumers are pretty clued up about what they want and where they are going to get it. The shopper experience is one that needs to add surprise, delight and value to where they buy on or off line, but importantly should also embrace the consumer to help continue to build the brand story when they leave the store.

 Sue Daun Sue Daun Head of Brand Experience, Worldwide The Brand Union
Disciplines
  • In-Store Communications
  • Packaging
  • Retail Store Design

A insight-driven, dynamic, groundbreaking and compelling shopper program is meaningless without the acceptance and support of the buyer and sales team .

Linden White Linden White SVP, Group Account Director Wunderman3
Disciplines
  • Shopper Insights
  • Path to Purchase Planning
  • In-Store Communications
  • Packaging
  • Experiential / Sampling
  • Merchandising & Mix

The path to purchase has evolved dramatically. Shoppers are actively seeking information that will affect their purchase decision, but are looking on their own terms and their own timeline. Understanding the levers and knowing which to pull and when is critical and changes significantly between differing shopper segmentations and retail partner.

Kevin Weisberg Kevin Weisberg CMO Lunchbox
Disciplines
  • Path to Purchase Planning

New shopping strategies have emerged from economic uncertainty and are now here to stay - but its not simply behavioral change - shoppers now take pride in and enjoy being the 'smart shopper' like never before.

Julz Donald Julz Donald Senior Vice President The Futures Company
Disciplines
  • Shopper Insights
  • Category/Aisle Leadership

We envision our role as designers to be creators of meaning and value; we aim to improve the world with our work. As such, we envision the future of shopper marketing to be one which enriches customer lives, and fosters meaningful interactions and relationships."

Jason Brush Jason Brush Executive Vice President, User Experience POSSIBLE
Disciplines
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