WPP Shopper Marketing Agencies

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H-ART

Disciplines:
  • Shopper Insights
  • Retail Customer Insights
  • Path to Purchase Planning
  • In-Store Communications
  • ROI & Analytics
  • Digital Shopper Marketing
  • Experiential / Sampling
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H-ART

H-ART
Europe: Italy, Spain, Switzerland
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http://www.h-art.com/
Contact:+39 0422.789612

POSSIBLE

Disciplines:
  • Shopper Insights
  • Retail Customer Insights
  • Path to Purchase Planning
  • In-Store Communications
  • ROI & Analytics
  • CRM
  • Digital Shopper Marketing
  • Experiential / Sampling
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POSSIBLE

POSSIBLE
North America: United States
Latin America: Brazil, Costa Rica
Europe: Austria, Hungary, Poland
Africa: Kenya
Middle East: United Arab Emirates
Asia Pacific: Australia, China, Hong Kong
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http://www.possible.com
Target Video Games Advisor
Target Video Games Advisor

The touchscreen puts detailed product descriptions, images, customer reviews from target.com, and the rationale for a game’s ESRB rating at the user’s fingertips and helps convey game content.

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We believe that brands influence people and people influence brands. POSSIBLE has their finger on the pulse of emerging technologies and how they should be used at-shelf and out-of-home to make the shopper marketing experience meaningful and highly participatory."

Marc Connor Chief Marketing Strategist, POSSIBLE
Marc Connor

Landor

Disciplines:
  • Shopper Insights
  • Category/Aisle Leadership
  • In-Store Communications
  • Packaging
  • Retail Store Design
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Landor

Landor
North America: United States
Latin America: Mexico
Europe: France, Germany, Italy
Africa: South Africa
Middle East: United Arab Emirates
Asia Pacific: Australia, China, Hong Kong
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http://www.landor.com/
Old Spice
Old Spice

Fresh, contemporary package design helped shift young male shoppers’ perception of Old Spice from a musky granddad brand to a savvy, manly pop culture icon, leading to higher worldwide retail sales.

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Social purpose as a business value is here to stay, and in 2011 we can expect even more companies to acknowledge its importance. Brands will work to identify the ways they can help society. Success in the marketplace will require that companies be sustainable, committed, and authentic.

Scott Osman Global Director, Corporate Social Responsibility, Landor
Scott Osman

Blast Radius

Disciplines:
  • Shopper Insights
  • Retail Customer Insights
  • Category/Aisle Leadership
  • Path to Purchase Planning
  • In-Store Communications
  • ROI & Analytics
  • CRM
  • Digital Shopper Marketing
  • Retail Store Design
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Blast Radius

Blast Radius
North America: Canada, United States
Europe: France, Germany, Neherlands
Asia Pacific: China
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http://www.blastradius.com/

The Futures Company

Disciplines:
  • Shopper Insights
  • Category/Aisle Leadership
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The Futures Company

The Futures Company
North America: United States
Latin America: Argentina, Brazil, Mexico
Europe: United Kingdom
Asia Pacific: India, Singapore
http://www.thefuturescompany.com/
Winning Shoppers in Turbulent Times
Winning Shoppers in Turbulent Times

A predictive future-facing study aimed at predicting how different types of shoppers would change their behavior as the recession approached and the price of many core items looked set to increase.

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We have entered a new era of more considered consumption and shopping behavior. Shoppers are now more savvy and sophisticated than ever before. This shift was accelerated by the response to the economic crisis and continues to be facilitated by advances in media and technology.

Lloyd Burdett Head of Consulting, The Futures Company
Lloyd Burdett

HighCo

Disciplines:
  • Retail Customer Insights
  • Category/Aisle Leadership
  • Path to Purchase Planning
  • In-Store Communications
  • ROI & Analytics
  • CRM
  • Digital Shopper Marketing
  • Experiential / Sampling
  • Merchandising & Mix
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HighCo

HighCo
Europe: Belgium, Czech Republic, France
Middle East: United Arab Emirates
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http://web.highco.com/
QR Code
QR Code

HighCo has introduced a fun and easy system that uses a QR code available in stores, online and on mobile phones to encourage shoppers to test a new product.

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Kantar Retail

Disciplines:
  • Shopper Insights
  • Retail Customer Insights
  • Category/Aisle Leadership
  • Path to Purchase Planning
  • ROI & Analytics
  • Digital Shopper Marketing
  • Merchandising & Mix
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Kantar Retail

Kantar Retail
North America: United States
Europe: France, Germany, Italy
Africa: South Africa
Middle East: United Arab Emirates
Asia Pacific: Australia, China, India
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http://www.kantar.com/
Apparel Shopping: Shifting Shopper Behavior Hurts Walmart (By Mary Brett Whitfield)
Apparel Shopping: Shifting Shopper Behavior Hurts Walmart (By Mary Brett Whitfield)

The exodus of shoppers from department stores and apparel specialty stores during the recession presented value-oriented retailers like off-price stores and mass retailers with a huge opportunity…

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Walmart's efforts to "rollback" Project Impact aren't registering with shoppers. Attempts to decrease shoppers' reasons to go elsewhere (by bringing back SKUs) and stronger, more consistent value messaging are not producing the desired outcomes.

Mary Brett Whitfield Senior Vice President, Kantar Retail, Kantar Retail
Mary Brett Whitfield

Wunderman3

Disciplines:
  • Shopper Insights
  • Retail Customer Insights
  • Path to Purchase Planning
  • In-Store Communications
  • ROI & Analytics
  • Packaging
  • Experiential / Sampling
  • Merchandising & Mix
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Wunderman3

Wunderman3
North America: United States
Europe: Germany, United Kingdom
http://www.wunderman3.com
XBOX Kinect Launch
XBOX Kinect Launch

A revolutionary launch of the first ever motion-capture video game controller. The objective was to create a partnership, promotion or sponsorship for every gaming-relevant target.

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Experiential Marketing can be a powerful tool both in and around the retail shopping experience. With clutter at an all-time high, people now distracted at every moment-by phone calls/texting, on Facebook, etc.- the experience must be engaging/relevant to the audience. If you don’t enhance their experience, add value, they will not take notice.

Jim Rappel SVP, Group Account Director, Wunderman3
Jim Rappel

Smollan

Disciplines:
  • Shopper Insights
  • Retail Customer Insights
  • Category/Aisle Leadership
  • Path to Purchase Planning
  • In-Store Communications
  • ROI & Analytics
  • Experiential / Sampling
  • Merchandising & Mix
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Smollan

Smollan
Latin America: Brazil
Europe: United Kingdom
Africa: Botswana, Kenya, Mozambique
Asia Pacific: Australia, China, India
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http://www.smollan.co.za/
SOBO
SOBO

The Smollan Group launched a dedicated in-store field marketing force for Pioneer Foods. Y1 saw 80% of promotions delivered & a 20% increase in growth.

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The point of purchase is the most valuable partner to brands. In the same way that brands are nurtured and loved, so too should the point of purchase. At the final juncture, where brands and shoppers meet, great execution truly matters.

Sean Leas Director – New Business Development, Smollan
Sean Leas

Lunchbox

Disciplines:
  • Path to Purchase Planning
  • In-Store Communications
  • Digital Shopper Marketing
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Lunchbox

Lunchbox
North America: United States
http://www.lbox.com/
Soundcheck
Soundcheck

A multi-channel marketing program developed to increase awareness and purchase of both Unilever Personal Careproducts and New Release music at Walmart online and in-store.

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The path to purchase has evolved dramatically. Shoppers are actively seeking information that will affect their purchase decision, but are looking on their own terms and their own timeline. Understanding the levers and knowing which to pull and when is critical and changes significantly between differing shopper segmentations and retail partner.

Kevin Weisberg CMO, Lunchbox
Kevin Weisberg

Evocatif

Disciplines:
  • Shopper Insights
  • Retail Customer Insights
  • Category/Aisle Leadership
  • Path to Purchase Planning
  • In-Store Communications
  • ROI & Analytics
  • Digital Shopper Marketing
  • Retail Store Design
  • Experiential / Sampling
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Evocatif

Evocatif
Asia Pacific: Australia
http://www.evocatif.com
Contact:janet@evocatif.com

Rockfish

Disciplines:
  • Shopper Insights
  • Retail Customer Insights
  • ROI & Analytics
  • CRM
  • Digital Shopper Marketing
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Rockfish

Rockfish
North America: United States
http://rockfi.sh
Sam's Club Holistic Digital
Sam's Club Holistic Digital

Rockfish engaged each of the Sam's Club digital destinations while continuing to interact with and service Members, producing a robust digital experience.

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Shopper marketing has never been more complex. Factoring for both bricks and clicks in an era where consumers are in control leave marketers with more questions than answers. At Rockfish we marry digital diagnostic tools with traditional shopper marketing methods to deliver customer journeys that matter.

Dawn Maire Chief Strategy Officer, Rockfish, Rockfish
Dawn Maire

Geometry Global

Disciplines:
  • Shopper Insights
  • Retail Customer Insights
  • Category/Aisle Leadership
  • Path to Purchase Planning
  • In-Store Communications
  • ROI & Analytics
  • CRM
  • Packaging
  • Digital Shopper Marketing
  • Retail Store Design
  • Experiential / Sampling
  • Merchandising & Mix
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Geometry Global

Geometry Global
North America: Canada, United States
Latin America: Argentina, Brazil, Chile
Europe: Bulgaria, Czech Republic, Denmark
Africa: South Africa
Middle East: United Arab Emirates
Asia Pacific: Australia, China, Hong Kong
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http://www.geometry.com
Kimberly-Clark: Cottonelle
Kimberly-Clark: Cottonelle

With the toilet tissue category offering little potential for growth, Cottonelle saw promise in its Flushable Cleansing Cloths, the leading brand in the wipes category. But deeply ingrained bathroom habits are hard to break.

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Shoppers today have endless availability of choice. Not just in what they buy but also where they buy it, this has moved the power balance to rest with the shopper. Creating emotionally engaging experiences which deliver utility and value, through the point of purchase is the future engine of brand growth.

Steve Harding Global CEO, Geometry Global
Steve Harding

LABSTORE

Disciplines:
  • Shopper Insights
  • Retail Customer Insights
  • Path to Purchase Planning
  • In-Store Communications
  • Packaging
  • Digital Shopper Marketing
  • Retail Store Design
  • Experiential / Sampling
  • Merchandising & Mix
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LABSTORE

LABSTORE
Latin America: Argentina, Brazil, Chile
Europe: Spain
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http://www.labstore.es
Contact: joseluis.ruiz@labstore.es

dialogue

Disciplines:
  • Shopper Insights
  • Category/Aisle Leadership
  • Path to Purchase Planning
  • In-Store Communications
  • Packaging
  • Digital Shopper Marketing
  • Retail Store Design
  • Experiential / Sampling
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dialogue

dialogue
Europe: United Kingdom
http://dialoguelondon.com/
Contact:sarah.green@dialoguelondon.com

The shopper buys things. Purchase is all important in a world where we have less disposable income and more choice than ever before. Our job is to ensure that our clients’ brands are the ones that are purchased.

Sarah Green Managing Director, dialogue
Sarah Green

Compete

Disciplines:
  • Shopper Insights
  • Retail Customer Insights
  • Path to Purchase Planning
  • ROI & Analytics
  • Digital Shopper Marketing
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Compete

Compete
North America: United States
Europe: France, United Kingdom
http://www.competeinc.com

Shopper2Buyer

Disciplines:
  • Shopper Insights
  • Path to Purchase Planning
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Shopper2Buyer

Shopper2Buyer
North America: United States
http://www.kineticww.com/S2B

S2B’s expertise lies in the strategic planning, buying, and measurement of shopper media. Under Kinetic’s umbrella, we leverage proprietary planning tools to gain strategic insights on how to reach targeted consumers in the ‘shopper mindset’ at all points throughout their shopping journey.

Ann McGrath Group Director, Shopper2Buyer
Ann McGrath

The Brand Union

Disciplines:
  • Shopper Insights
  • In-Store Communications
  • Packaging
  • Retail Store Design
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The Brand Union

The Brand Union
North America: United States
Europe: France, Germany, Ireland
Africa: Egypt, South Africa
Middle East: Qatar, United Arab Emirates
Asia Pacific: China, Hong Kong, India
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http://www.thebrandunion.com/
Kotex Luxe Ultrathin Designs
Kotex Luxe Ultrathin Designs

Kotex challenged us to shake shoppers entrenched buying habits. By performing custom ethnographic research, we created shopper segments and a category-changing approach to the packaging.

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There has never been a time in business history when an understanding of psychology and delivering on an understanding of people’s desires, attitudes, and behavior has been more important to marketing success. It is not about being soothsayers, but about mixing the art and emotion of human nature with the science that drives results.

Rob Scalea CEO North America, The Brand Union
Rob Scalea

Barrows

Disciplines:
  • Shopper Insights
  • Retail Customer Insights
  • Category/Aisle Leadership
  • Path to Purchase Planning
  • In-Store Communications
  • Retail Store Design
  • Merchandising & Mix
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Barrows

Barrows
North America: United States
Latin America: Brazil
Europe: United Kingdom
Africa: South Africa
Asia Pacific: Singapore
http://www.barrowsonline.com
Mondelez Hotzone
Mondelez Hotzone

How do we design a highly adaptable POB solution for the check-out-counter or 'Hot Zone' in the modern trade channel that can configure & capitalize on varying space availability & restrictions?

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It’s exciting to be in the midst of such fundamental change within retail. We’ve got new retail formats, platforms and tools. The opportunities are endless. What we want to drive are human interactions and brand relationships, retail marketing based on shopper insights and emotive communication. Move their hearts and you’ll move their minds.

Ian Gourley Group Creative Director, Barrows
Ian Gourley

TNS

Disciplines:
  • Shopper Insights
  • Category/Aisle Leadership
  • Path to Purchase Planning
  • In-Store Communications
  • Packaging
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TNS

TNS
North America: Canada, United States
Latin America: Argentina, Brazil, Chile
Europe: Albania, Armenia, Austria
Africa: Algeria, Cameroon, Egypt
Middle East: Bahrain, Isreal, Kuwait
Asia Pacific: Australia, Cambodia, China
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http://www.tnsglobal.com/
Contact:Barry.Lemmon@tnsglobal.com
Fixture Packaging
Fixture Packaging

This new fixture design strategy, winner of the British Point of Purchase Awards 2000 Beverages, helped Guinness achieve a six-month tracked sales uplift of 20% for Stout and 4% for Beer.

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There is no dark magic to shopper insights. But many brands today spend millions at the point of purchase without first understanding the needs, motivations and behavior of their shoppers. Technology will revolutionize the way brands and retailers communicate with shoppers, which will only increase the need for a proper understanding of shoppers.

Barry Lemmon Global Head of Retail & Shopper, TNS
Barry Lemmon

FITCH

Disciplines:
  • Shopper Insights
  • Retail Customer Insights
  • Category/Aisle Leadership
  • Path to Purchase Planning
  • In-Store Communications
  • Packaging
  • Retail Store Design
  • Merchandising & Mix
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FITCH

FITCH
North America: United States
Europe: Russia, United Kingdom
Middle East: Kuwait, Qatar, United Arab Emirates
Asia Pacific: China, India, Singapore
http://www.fitch.com/
Contact:Rob.pettit@FITCH.com
Coca-Cola Hong Kong
Coca-Cola Hong Kong

To appeal to the tastes of Western shoppers, FITCH helped Coca-Cola Hong Kong create an authentic, but accessible, visual language for the launch of a new line of health beverages.

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At FITCH we approach shopper marketing as a vital component in the wider shopping journey from initial engagement between a customer and a brand, product or service through to purchase and beyond. The role of shopper marketing is one that needs to continue to evolve against a backdrop of exciting and meaningful changes in customer behavior.

Eric Daniel Creative Director, North America, FITCH
Eric Daniel