With the toilet tissue category offering little potential for growth, Cottonelle saw promise in its Flushable Cleansing Cloths, the leading brand in the wipes category. But deeply ingrained bathroom habits are hard to break.View case study
Shoppers today have endless availability of choice. Not just in what they buy but also where they buy it, this has moved the power balance to rest with the shopper. Creating emotionally engaging experiences which deliver utility and value, through the point of purchase is the future engine of brand growth.
The shopper buys things. Purchase is all important in a world where we have less disposable income and more choice than ever before. Our job is to ensure that our clients’ brands are the ones that are purchased.
Kotex challenged us to shake shoppers entrenched buying habits. By performing custom ethnographic research, we created shopper segments and a category-changing approach to the packaging.Read case study
There has never been a time in business history when an understanding of psychology and delivering on an understanding of people’s desires, attitudes, and behavior has been more important to marketing success. It is not about being soothsayers, but about mixing the art and emotion of human nature with the science that drives results.
Fresh, contemporary package design helped shift young male shoppers’ perception of Old Spice from a musky granddad brand to a savvy, manly pop culture icon, leading to higher worldwide retail sales.Read case study
Social purpose as a business value is here to stay, and in 2011 we can expect even more companies to acknowledge its importance. Brands will work to identify the ways they can help society. Success in the marketplace will require that companies be sustainable, committed, and authentic.
How do we design a highly adaptable POB solution for the check-out-counter or 'Hot Zone' in the modern trade channel that can configure & capitalize on varying space availability & restrictions?Read case study
It’s exciting to be in the midst of such fundamental change within retail. We’ve got new retail formats, platforms and tools. The opportunities are endless. What we want to drive are human interactions and brand relationships, retail marketing based on shopper insights and emotive communication. Move their hearts and you’ll move their minds.
A multi-channel marketing program developed to increase awareness and purchase of both Unilever Personal Careproducts and New Release music at Walmart online and in-store.Read case study
The path to purchase has evolved dramatically. Shoppers are actively seeking information that will affect their purchase decision, but are looking on their own terms and their own timeline. Understanding the levers and knowing which to pull and when is critical and changes significantly between differing shopper segmentations and retail partner.
A revolutionary launch of the first ever motion-capture video game controller. The objective was to create a partnership, promotion or sponsorship for every gaming-relevant target.Read case study
Experiential Marketing can be a powerful tool both in and around the retail shopping experience. With clutter at an all-time high, people now distracted at every moment-by phone calls/texting, on Facebook, etc.- the experience must be engaging/relevant to the audience. If you don’t enhance their experience, add value, they will not take notice.
The exodus of shoppers from department stores and apparel specialty stores during the recession presented value-oriented retailers like off-price stores and mass retailers with a huge opportunity…Read case study
Walmart's efforts to "rollback" Project Impact aren't registering with shoppers. Attempts to decrease shoppers' reasons to go elsewhere (by bringing back SKUs) and stronger, more consistent value messaging are not producing the desired outcomes.
Rockfish engaged each of the Sam's Club digital destinations while continuing to interact with and service Members, producing a robust digital experience.Read case study
Shopper marketing has never been more complex. Factoring for both bricks and clicks in an era where consumers are in control leave marketers with more questions than answers. At Rockfish we marry digital diagnostic tools with traditional shopper marketing methods to deliver customer journeys that matter.
To appeal to the tastes of Western shoppers, FITCH helped Coca-Cola Hong Kong create an authentic, but accessible, visual language for the launch of a new line of health beverages.Read case study
At FITCH we approach shopper marketing as a vital component in the wider shopping journey from initial engagement between a customer and a brand, product or service through to purchase and beyond. The role of shopper marketing is one that needs to continue to evolve against a backdrop of exciting and meaningful changes in customer behavior.
The touchscreen puts detailed product descriptions, images, customer reviews from target.com, and the rationale for a game’s ESRB rating at the user’s fingertips and helps convey game content.Read case study
We believe that brands influence people and people influence brands. POSSIBLE has their finger on the pulse of emerging technologies and how they should be used at-shelf and out-of-home to make the shopper marketing experience meaningful and highly participatory."
A predictive future-facing study aimed at predicting how different types of shoppers would change their behavior as the recession approached and the price of many core items looked set to increase.Read case study
We have entered a new era of more considered consumption and shopping behavior. Shoppers are now more savvy and sophisticated than ever before. This shift was accelerated by the response to the economic crisis and continues to be facilitated by advances in media and technology.
This new fixture design strategy, winner of the British Point of Purchase Awards 2000 Beverages, helped Guinness achieve a six-month tracked sales uplift of 20% for Stout and 4% for Beer.Read case study
There is no dark magic to shopper insights. But many brands today spend millions at the point of purchase without first understanding the needs, motivations and behavior of their shoppers. Technology will revolutionize the way brands and retailers communicate with shoppers, which will only increase the need for a proper understanding of shoppers.
S2B’s expertise lies in the strategic planning, buying, and measurement of shopper media. Under Kinetic’s umbrella, we leverage proprietary planning tools to gain strategic insights on how to reach targeted consumers in the ‘shopper mindset’ at all points throughout their shopping journey.
The Smollan Group launched a dedicated in-store field marketing force for Pioneer Foods. Y1 saw 80% of promotions delivered & a 20% increase in growth.Read case study
The point of purchase is the most valuable partner to brands. In the same way that brands are nurtured and loved, so too should the point of purchase. At the final juncture, where brands and shoppers meet, great execution truly matters.